why we collect.
As collectors, each piece we welcome into our watch box is an expression of who we are, and how we see the world around us. These relics, each with their own story, allow us to connect with the past, dream about the future, and most importantly...appreciate the present moment, as we watch time tick along.
Watch Industry Marketing
Helping brands engage their audiences through still photography and story-driven video content.
Let's createBehind the Shop
BRENT M.
@this.is.watchable
Founder + Curator
Brent is a media producer, creative content strategist, and watch industry entrepreneur whose career bridges award-winning storytelling and the world of collector horology. With over 15 years of experience as a producer in film, television, and branded content, Brent has been recognized by the Academy of Television Arts and Sciences and Cannes Lions, and has lead creative campaigns for brands like Grand Seiko, Pepsi, Xbox, Tim Hortons, and Air Canada, building a reputation for crafting narratives that resonate across platforms and audiences.
When production came to a halt during the pandemic, Brent turned a lifelong passion for watches into Watchable Shop, an enthusiast first e-commerce shop dedicated to thoughtfully curated vintage and modern watches. What began as a side project quickly evolved into something much bigger: a place where clients from around the globe can shop watches selected not just for their design or rarity, but for the story they tell.Â
Today, Watchable Shop reflects Brent’s dual lens as both storyteller and curator, blending his media background with a deep appreciation for the history, craftsmanship, and emotional pull of great watches.